NUDGE - poke someone gently with one's elbow in order to attract attention

We like this book !

Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioural science research, Nobel Prize winner Richard H. Thaler shows that no choice is ever presented to us in a neutral way and that we are all susceptible to biases that can lead us to make bad decisions. In fact, it is a great book for people who are interested in Science of Human behaviour.